The vault of shame

I know I've written about this issue before, but it's because I'm so passionate about women's rights. The sexual objectification in media has got to stop. It's promoting disrespect, humiliation, and inferiority regarding women. It's NOT okay. As consumers, we sit back and wonder how we can change the perception. How can I possibly make a difference? And that's when silence sets in. BUT silence never solved any problems. 

I'm so saddened by the acceptance, of this unfair depiction, among my generation. I can't tell you how many girls I personally know, who are obvious "booty calls". I can't tell you how many of them think it's okay for a guy to treat them like utter shit. I can't begin to describe the change that is very real and very scary-- in our society. Shifting from insinuation, to bluntly stating....sex sells. Yet, it's never the males who are sexually exploited. It's never the males who are undressed in music video's. No, they are of power. Wait...aren't we, too? 

Let our voices be heard. Don't sit back and watch the world unravel, thinking someone else will save it. YOU save it. YOU speak up. YOU speak out. YOU stand up for yourself and future generations. Because if women accept being disrespected in media and in real life-- it's only going to get worse. 

How do we stop it? We stop buying the products. We stop watching the music video's. We stop our friends' when they make degrading comments. We educate people. We SPREAD the message. 

E-mail these companies. Tell them why you're not buying anymore. And stick to that promise. Women, I am sick and tired of waiting around. I am sick and tired of waiting for change. I am sick and tired of seeing breasts and skin exposed on the television and in movies. I am sick and tired of being looked at for the body under my clothes, instead of the brain in my head. I am disgusted by the conversations I over hear, men objectifying women-- and women laughing along. It's never going to be okay. 

Below is an example of educating a company on their unfair depictions. Join me in this movement. Don't be invisible. Be heard.  

In response to Herbal Essences, "hairgasm" campaign:

I am writing to inform this company that I will no longer buy, or promote, any products. The current ad campaign proves to be significantly degrading to women and inappropriate in general. It saddens me to see such compliance with the existing advertising schemes. Sex sells. As a consumer, I understand this motto. However, this technique does not work. Shampoo is shampoo. People will buy your product because it is efficient, not because of Nicole Scherzinger sexually exploiting the female gender through advertisement. I recommend creativity. "Hairgasm" is not creative. "Hairgasm" is simply adding fuel to the fire regarding oppression of the female gender. It is companies, as this one, that make the fight for equality terribly difficult. The commercials are widely inappropriate, not representative of the actual effects of the product, and quite humiliating to females everywhere. The next time this company has a round table for advertising ideas, I simply suggest that a little more artistic creativity be part of the process. Sex is everywhere. It does not make this company stand out. What it does-- is degrade females. I am an educated woman, and I do not appreciate being depicted as an air headed, bimbo, who sexually groans while washing my hair. The image of women that this company is promoting makes me sick. It is disgusting. It is unrepresentative of consumers. It is sad. I will spread this message to everyone I come in contact with, males included. I will write this message on my blog, on other blogs, on the internet, and personally-- to companies as this one. By using this common technique, a multitude of customers has been lost. I will continue to spread the word, to spread knowledge, and to educate companies--like this one-- on the unfair depiction in advertising methods. With all due respect, the current commercials are of utmost insult. I encourage this company to take them off of the air and into the vault of shame. After those steps have been taken, I would encourage some brain storming. FRESH ideas. Not USED ones.